Swarovski has come up with yet another innovative industry first, perfectly timed to surf the tidal wave of excitement surrounding the punk couture trend that has caught the fashion industry by storm. The new BeCharmed range for pre season spring / summer 2015 is sheer show stopping theater. Inspired by the rebellious punk movement and overlaid with a 21st century sophistication, these BeCharmed novelties give jewelry and accessories high octane, standout appeal — pure “punk couture”.